The firm

The Firm

We Don’t Go Home Until the Job is Done

The Spartan Group’s philosophy emphasizes lasting, value–added relationships, and is founded on an approach that delivers:
Senior level attention throughout the transaction
Honest and thoughtful feedback
Industry expertise and relationships
Principled and professional conduct throughout the relationship
Determined advocacy for our client’s interests
Critical judgment and objective advice supported by thorough analysis

Spartan Group founders John O. Johnson and Peter D. Morgan both had significant and successful careers with large corporate investment banking firms, but became disenchanted with the way these banks prioritized profits over the people they professed to serve. Believing they could leverage their experience to bring top-tier service to entrepreneurs and family business owners in specialized sectors of the middle-market, they left the world of Wall Street to found The Spartan Group in 2002.

Headquartered in Los Angeles with an office in San Francisco, The Spartan Group serves clients nationwide. Our team of bankers and analysts have forged a culture of teamwork that manifests a passion for excellence in our service to clients. This has resulted in $3 Billion in successful transactions, including several public company transactions.

Delivering results and building relationships

At The Spartan Group, we believe investment banking is about relationships and results, and we rely upon our extensive experience to extract maximum value for our clients.

We work with public and private growth and middle market companies, providing “hands on” advice on how and when to approach strategic acquirors, targets, investors, and other capital providers. Collectively, The Spartan Group team has originated, structured, negotiated and successfully closed a wide variety of merger, acquisition, sale, PIPE, private placement and other strategic and capital raising transactions.

Our clients benefit from the team’s experience in executive leadership roles as board members for operating companies and as principles in private equity and venture capital transactions. It is this breadth of experience that allows us to deliver the advice and perspective that is thoughtful, proven and tempered by years of successful practice.

Caring for Our Communities

Both as individuals and as a firm, The Spartan Group team members believe in giving back to the communities in which we live and the industries we serve.

The Spartan Group Monthly F&B

We are delighted to provide you with the latest edition of the Market Crunch Newsletter, capturing the most compelling trends…

The Spartan Group Automotive Quarterly

We are delighted to provide you with the first edition of the Automotive Industry Update, capturing the most compelling trends…

The Spartan Group Parking Quarterly

We are delighted to provide you with the first edition of the Parking Industry Update, capturing the most compelling trends…